Google Expands Business Profiles for Veteran-Owned Businesses
(Google Expands “Google My Business” for “Veteran-Led” Attributes)
MOUNTAIN VIEW, CALIFORNIA – Google announced a new feature for Google My Business profiles. Businesses owned by military veterans can now highlight this status directly. This addition helps customers find and support veteran-led enterprises.
The company stated this option appears within the profile management tools. Business owners simply need to select the new “Veteran-led” attribute. This information then displays prominently on their Google Search and Maps listings.
Google developed this feature in collaboration with veteran support organizations. The goal is to increase visibility for veteran entrepreneurs. Many small business owners rely on online discovery tools.
This move addresses a frequent request from the veteran business community. Owners previously lacked an easy way to signify their status online. The new attribute provides a clear, official marker.
Businesses must verify ownership through standard Google processes. This ensures only legitimate veteran-owned businesses use the attribute. The verification steps are straightforward.
Google believes this update helps customers make informed choices. People actively seeking to support veterans can now find these businesses easily. The attribute adds another layer of useful information.
The feature is available immediately to all eligible businesses in the United States. Google encourages qualified owners to update their profiles promptly. This allows them to start using the new attribute right away.
Google continues to add attributes helping businesses showcase unique qualities. This veteran-led option joins attributes like women-owned and Black-owned. These tools help diverse businesses stand out online.
(Google Expands “Google My Business” for “Veteran-Led” Attributes)
The company sees this as part of its broader support for small businesses. Providing clear business information improves local search results. This benefits both businesses and customers searching for specific services.