Meta might launch a special phone for the metaverse soon. Reports suggest this device is codenamed “Nazare.” It would focus on augmented and virtual reality experiences. Meta wants people to access its virtual world more easily. The company believes this phone is crucial for its future.
(Meta Plans To Launch A ‘Metaverse Phone’, But No One May Be Interested)
Development is reportedly underway. The device could appear as early as next year. Meta partnered with Ray-Ban on smart glasses. The phone represents a bigger step into hardware. Meta aims to control the hardware running its metaverse software.
Interest in such a device seems low right now. Sales of Meta’s Quest VR headsets dropped significantly last year. Many consumers find current metaverse concepts confusing. The technology often feels bulky. High prices are another barrier. People already own powerful smartphones.
Analysts question the need for a dedicated metaverse phone. Existing phones handle many AR functions well. The metaverse itself lacks clear definition. Its practical uses remain unclear to average users. Meta invests billions in this vision. The market response has been muted so far.
(Meta Plans To Launch A ‘Metaverse Phone’, But No One May Be Interested)
Internal Meta documents acknowledge the challenge. They note consumers might not want this device. The company pushes ahead regardless. Meta sees hardware as key to its metaverse strategy succeeding. Industry watchers remain skeptical about consumer demand. Recent sales figures support this doubt. Meta’s Reality Labs division lost over $13 billion last year.